Content Writing in Digital Marketing: Tips and Tricks for Great Content

Content writing for digital marketing is one of the best ways to attract and keep your audience engaged. But there are some things a content writer should be made aware of. They first need to understand why content writing plays such a pivotal role in a company’s digital marketing strategy. Next, they need to understand what needs to be done to create quality content that can catch the attention of the right audience, and keep them engaged. 

In this blog post, we will discuss how high-quality content writing can elevate your digital marketing campaigns. Then we will go through some tips that most content writers need to incorporate into their work ethic for creating content that resonates powerfully with their target audiences. 

What Is Content Writing?

Content writing is about writing website content for digital marketing purposes. While most people associate content writing with blog posts, it can also take a variety of formats such as video scripts, posts for social media content, newsletters used in email marketing, website landing page copies, podcast scripts, press releases, and even YouTube video descriptions which can be used for the conversion of visitors to potential leads.  

Long-form content such as white papers is another example of effective digital marketing content. Social proof like case studies is another. Even your company’s LinkedIn profile could benefit from a great content writer working on it. 

To make content writing work, the role of content writer needs more than just decent writing skills. A company’s content strategy should include a planning stage where a team of experienced content writers is assigned to cover the relevant topics with a schedule for publishing content. Keyword research also plays an important role to ensure your quality content ranks highly by a popular search engine like Google. 

The Importance of Content Writing in Digital Marketing

Let’s look at all the reasons why content writing is so important to your online presence and social media marketing. 

Building Brand Awareness Among Target Audiences

Building brand awareness among a specific audience takes time. Before you start pushing your products or services on them, it is better to let your audience discover your brand first through engaging content. If you can publish well-written content that includes relevant information and your brand’s voice comes through, your target demographic may respond strongly to this. 

If your brand gets associated with quality content that is relatable and includes valuable information, it will gain enough visibility among your audience. After you draw them towards your website through social media and other channels, the potential customers among your audience will then discover what you have to offer. 

Opportunity for Search Engine Optimization

The role of content writing is prominent in search engine optimization (SEO) because a digital marketing campaign is not effective without it. Keyword research enables a content writer to discover how their audience will be using search engines like Google. These keywords can then be used to optimize a blog post or website landing page. This helps the search engine that indexes your website to understand the content on your web pages. 

Next time a potential customer is searching for information, Google will present the relevant content on your website that includes the desired information. The better your content writer is at SEO techniques, the better chance your blog post or other content will appear on a relevant search query. To learn about how a search engine works, read What Technology Do Search Engines Use To Crawl Websites? 

Building Credibility for Business

Content writing is an important part of your content strategy that has the potential to build credibility in your brand and business. Creating informative content can help establish you as an authority in your niche. If you create videos or blog posts with valuable industry insights, you can build credibility within your niche by sharing them on your social media accounts. Not only will this create a good impression on your audience, but they will also being to trust you as an authority on related topics. 

Earn Quality Backlinks to Well-Written Content

As your team of content writers continues to deliver high-quality content, other websites may take notice. They might even add a backlink to your content if they believe it is valuable to their readers. This can drive traffic and allow a wider audience to discover the content written on your website. 

Furthermore, the backlinks you receive from trusted websites in your industry will further boost your search rankings since even Google will come to recognize your business as a trusted authority. It is also important to track and manage the backlinks you have earned.

High-Quality Content Gets Shared

It doesn’t matter how good your marketing team is if your content writer is not delivering good content. Even video creation can suffer from poor content writing. However, if your content writer has the necessary skills to grab the reader’s attention and cover a topic from interesting angles that your audience finds original as well as useful, then the content may resonate strongly. 

Content writing that is valuable, thought-provoking, and fun to read stands a chance to get shared easily on social media. High-quality content will stand out easily from the mediocre and will get your business more even attention online.  

Tips for a Professional Content Writer

Now let’s look at a few tips that content writers can use to make their content writing stand out, be more effective, and be impactful. 

Write Content That Is Unique and Original

Content writers should know that simply copying and pasting what is already online is not the way to a successful content strategy. Original content is informative, and interesting, giving readers an experience they cannot find anywhere else. Unique content helps to create opportunities for higher engagement rates as people share it on social media and comment on it with their insights. 

Not only does this create more visibility for a brand, but it also encourages conversations about the topics being discussed. By creating valuable content that resonates with your audience, you can increase your chances of standing out from your competitors. Both your customers and search engines will trust you more when you deliver original content.  

Write to Engage the Audience’s Attention

The key to grabbing the reader’s attention in content writing is to start with an eye-catching headline. This should be interesting, thought-provoking, and relevant to the topic of your blog or social media post. Content writers can even aim higher to delight, surprise, and inspire their audience. You can also tell a story in your introduction that captures readers’ imaginations and compels them to keep reading. 

Once you have them hooked, make sure you keep up the momentum by using simple language, breaking up longer sentences into smaller chunks, sticking to short paragraphs, avoiding jargon, and keeping it entertaining. A content writer needs to be a bit creative with this aspect of writing. 

Search Engine Optimization (SEO) For Web Content

Search engine optimization is necessary if you want your content to rank on the search engine results pages (SERPs). Every content writer that works to create content for digital platforms needs to understand how to optimize their writing. You have to learn how to use tools like SEMrush which allows you to perform keyword research. This will be a great help in understanding what topics your audience is interested in, what easy keywords you can rank for, and even the word counts you need to aim for.

Afterward, a content writer can include these keywords strategically in their copy. There are even more SEO tools that will help you keep track of keywords within the copy, and give you an indication of how good your content is compared to what’s already out there. Furthermore, you can also optimize the metadata to make it easier for search engine crawlers to understand the content and relevance of your content. This will ensure your content gets presented to users on their search results when they search for the relevant topic.

Content Marketing on Multiple Platforms

For marketing strategies to be successful, engaging content needs to be created on multiple channels. Apart from standard blog posts, content writers need to be good at creating content that performs well on various platforms like Instagram, LinkedIn, YouTube, and even email. The best way to learn how to be successful at writing various forms of content is to check how others are writing them. When you have marketing strategies that rely on multiple channels, you will increase your chances of reaching the target audience through the platform they prefer.  

Include Multimedia in Content Creation

Content writers working on long-form content such as white papers and pillar posts will need to include some visual elements. Doing so will make it easier for the reader since there’s something other than text which can get boring fast. Multimedia such as pictures, video clips, and infographics are a great way to break up the text and provide additional context to the topic. 

If you have a company podcast or a video interview on YouTube, you can even embed these inside your blog post. Your readers might even prefer to learn more about the topic through these other forms of media. 

Have a Relevant Call-To-Action (CTA)

The goal of content writing is not simply to keep your audience engaged. Converting the reader into a customer is its ultimate goal. Somewhere within the blog copy or during your video script should be a call-to-action (CTA). This CTA could be to direct the reader to learn more about the topic, subscribe to an email newsletter, explore your products and services, sign up for a trial online service, or to leave their contact details to be reached by your sales team later.

Whatever it does, the CTA needs to be relevant, and not feel jarring. The CTA needs to be written in such a way that the reader or viewer will immediately understand what it will allow them to do. It needs to be simple, concise, and descriptive. Writing a good CTA will allow your business to gain more leads, and convert these leads into customers more effectively. Of course, the landing page for the CTA will also need to be worked on by talented content writers.  

Looking for Great Content Writers?

Are you looking for professional content writing services that have experience in SEO techniques, and know how to write an engaging piece of content that can reach audiences across multiple digital platforms? Inquivix has a talented team that consists of content writers, graphic designers, and SEO specialists that will help you launch successful content marketing strategies across all major channels. To learn more about what we do, visit Inquivix today!   

FAQs

Is Content Writing Necessary for Digital Marketing?

Yes. Content writing is an integral part of digital marketing since it is a way of letting search engine and social media users discover your business while online. Content writing also helps build brand awareness, and improve credibility within the industry. Great content may also be shared by its readers, allowing even more people to discover it

Do Content Writers Need to Learn SEO?

Yes. A content writer needs to understand how to utilize search engine optimization (SEO) techniques. This will allow the content writer to cover topics that are in high demand by the audience, and help the search engine algorithms understand the content better.