Traffic Growth Of 200% For a Beauty and Body Care Brand in South Korea

This case study will explore how a beauty and body care brand in South Korea utilized the services provided by Inquivix to facilitate its business goal of increasing the brand’s online visibility and presence. Inquivix applied the best search engine optimization practices for the brand, because of which the brand’s traffic growth increased by 200%. This case study shows how Inquivix implemented these SEO strategies and the impact they created on the client’s brand to result in such a significant increase in traffic growth for the client’s company.

The Background

The client’s company is an online shopping website offering make-up, skincare, haircare, fragrance, and beauty tools, which is a trusted platform in South Korea. The company places high importance on the authenticity of its products and is committed to improving its products and introducing new products that cater to the interests of its consumer base. For the client to reach consumers interested in their products, the client has to be able to drive organic traffic to their website. Having a functional website and good content marketing tools like SEO services is important for the client’s online business because they need them to reach their target audience.

The client company focused its marketing efforts on creating high-quality digital advertisements for their website, social media platforms, television, and other traditional advertising platforms, which had previously resulted in customer acquisition.Despite the good products, the company had been surviving more on reviews, word of mouth, and its own digital marketing. 

The Opportunity

The South Korean beauty and body care industry has seen immense growth in recent years, with Korean skincare venturing into the global market and being extremely well received by consumers around the world. The client company’s focus on implementing all the measures they can take to ensure their products are of high quality in all the stores that they have partnered with has made the brand popular for its authenticity. South Korean consumers are extremely concerned about the ingredients they choose to use on their skin and the possible short-term and long-term effects they can have on the longevity of their skin. 

Although the client’s company was received well by South Korean consumers, the brand had many competitors, which resulted in the overall market share being distributed majorly to other companies in the niche industry. Providing authentic skincare products with high-quality ingredients is not a unique value proposition in the South Korean skincare market because the majority, if not all, of the major skincare brands in the country are keen on ensuring their products are extremely authentic and backed by skincare research. 

The opportunity lay here in promoting the company’s brand further into the Korean community and penetrating the global skincare market because of the high levels of interest in South Korean beauty and body care products. This is where Inquivix was needed to help the client company increase organic traffic by ranking high on popular search engines, mainly Google and Naver (a popular search engine in South Korea). 

The Challenge

The client company approached us to increase their online presence, stand out among the multitude of competitors and extend their consumer base to the global market. As a predominantly online business, the company needed organic traffic growth to optimize the opportunity at hand. However, the company’s SEO strategy was a work in progress. 

The client company had simply been using an inexpensive SEO agency, that deployed SEO software to run in the background when creating relevant content for their website. The client’s concerns of how to address the different SEO strategies of Google and Naver were not seen into. Although SEO software is a great tool, the client company did not have enough understanding of how to maximize the usage of search engine optimization on its own. The client company was also unaware of the analytics, and insights the seo software was collecting, and how to put them to use to create more organic traffic. 

Knowing that the client’s products had great potential, but were only reaching less than half of it was what brought the client to Inquivix. The client wanted the business to reap the benefits of successful SEO campaign, while driving organic search traffic through users that searched for the relevant target keywords. The client’s immediate focus was to improve its online presence, and experience the full potential of the company’s traffic growth with SEO.

The Approach

The client company approached us to increase their online presence, stand out among the multitude of competitors and extend their consumer base to the global market. As a predominantly online business, the company needed organic traffic growth to optimize the opportunity at hand. However, the company’s SEO strategy was a work in progress. 

The client company had simply been using an inexpensive SEO agency that deployed SEO software to run in the background when creating relevant content for their website. The client’s concerns about how to address the different SEO strategies of Google and Naver were not seen. Although SEO software is a great tool, the client company did not have enough understanding of how to maximize the use of search engine optimization on its own. The client company was also unaware of the analytics and insights the SEO software was collecting, and how to put them to use to create more organic traffic. 

Knowing that the client’s products had great potential, but were only reaching less than half of it, was what brought the client to Inquivix. The client wanted the business to reap the benefits of a successful SEO campaign while driving organic search traffic through users that searched for the relevant target keywords. The client’s immediate focus was to improve its online presence and experience the full potential of the company’s traffic growth with SEO.

SEO COMPETITIVE RESEARCH

We laid the groundwork for the client’s SEO requirements by first understanding the client’s competitors. Using competitor analysis, we were able to understand what competitors were doing differently, as well as their strengths and weaknesses. The results showed that our client had a considerable market share, but competitors were favoured because of their successful SEO campaigns and consequently higher search rankings in comparison to our client. We concluded that our client’s website was not utilizing a powerful SEO strategy, unlike its competitors, and that this was significantly impacting their organic traffic growth. This affected the overall reach of the client’s brand in Korea and the global skincare industry.

Domain Overview

The competitive research was then used to analyze the quality of our client’s domain on the search engine as opposed to their competitors. Domain quality is perceived as highly important by the search engine, with an emphasis on inbound links and the relevant usage of ranking keywords. Our client had a fair usage of ranking keywords, but the results of the backlink analysis showed the client was far behind on the practice of incorporating internal links, which is extremely important for healthy SEO. We understood that to grow organic traffic we had to incorporate inbound links from other websites with high domain quality and a sizable audience to the client’s own website, while also upping the game on the optimization of competitive keywords.

Traffic Analysis

We further analyzed the website traffic of our clients’ websites versus their competitors’ websites. We noticed more traffic on competitors’ websites that were optimized for search engines in Korea and around the globe. Our client’s website traffic, although considerable, was only a collection of dispersed traffic, not specific to a region in both South Korea and globally. We decided that the best way to get more organic traffic for the client would be to do a lot of research and come up with an SEO strategy that covered all the bases.

Organic Research

Keywords have proven to have a significant impact on driving traffic. We discovered the high-performing keywords of our client’s high ranking competitors on search engines and also understood how these keywords affected search results. Through this organic keyword research, we were able to deduce the relevant target keywords for our client’s niche, and determine what our client could utilize better.

Keyword and Backlink Gap

As mentioned in the domain overview, keywords and backlinks are powerful aspects of SEO. Bridging the gap between the two for the client through our competitive research would have immense value for the SEO strategy that Inquivix needed to create.

We distinguished websites with significant domain authority to provide us with backlinks directing visitors to our client’s website and increasing the website’s credibility. Paired with a content strategy to deliver quality content through the findings of our keyword research, we created a powerful SEO strategy.

ON-PAGE SEO

Inquivix proceeded by analzying the performance of the client’s current website. Through a full site audit, we were able to deduce the areas that the client’s website required a makeover. These improvements would facilitate the goal we had in mind, to allow the site to show up on search results on search engines across the globe. 

The aspects of the website that Inquivix’s technical team recommended improvements are as mentioned below.

The Strategy

The Inquivix team used the evaluation results of the competitor, site, and content research and analysis to formulate a tailored SEO strategy to assist the client’s goal of online visibility and exposure to the target audience of the South Korean and global skincare industry.  

We constructed a targeted linking approach of how we could receive backlinks from websites with high domain authority varying from industry sites, directories, webpages, to forums. We also put together a list of the keywords the client required to rank high to increase organic traffic. This scheme of work helped formulate the strategy, which can be classified into the following.

SEO Content Marketing & Link Building

Based on our competitor research our team create content of high quality supported by cutting-edge SEO techniques like high search volume, keyword difficulty research, metadata and alt text handling, image optimization, and link-building processes to raise brand recognition and credibility. 

Our content marketing was inclusive of 10 articles per month with a minimum of 1250 words along with the meta descriptions and high content quality. We also applied link-building strategies to optimize the SEO health of the client’s company. 

SEO Content Submissions

We delivered a content submission strategy, by contacting the appropriate, credible companies with high-quality domains, to publish the articles provided by us and mention our clients’ domain on their content.

As Inquivix’s expertise also extends to social media, our content team made sure all the social media channels that are related to our client’s market were highly optimized as that is important for off-page SEO.

SEO On-page Optimization

To enhance their site for the best ranking, Inquivix adjusted on-page SEO aspects like keyword analysis, title tags, headers, and content – blog post, website page, and other organic SEO-inducing components. This was a critical step in establishing a solid foundation for the brand’s search engine rankings and traffic growth. 

The Results

Within one month, the client saw a cumulative increase of 30% in visitors to their website from all across the globe with a month-on-month 25% increase in lead generation from specific landing pages mainly the contact page website. Our strategy applied an increase of 185% of organic keywords of which 18 target keywords brought in website traffic and displayed the website on page one of the search results on the respective search engines used by the South Korean and the global market.

Inquivix’s major SEO campaign for our beauty and body care brand in South Korea saw immense success. Within 6 months, the brand showed an organic traffic growth of 200% through organic SEO efforts, without paid ads, and zero major changes to existing digital marketing efforts.